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Multi-screen mania: how our devices work together | Importance of “mobile first”

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This data shouldn't be a surprise. First rule today is think "mobile first". Few companies really have that lens on. What this little study highlights is the need for "escalation" thinking. How do conversations, work, what work is done where, what is the role of attention on tasks, how is this impacted by different environments and situations. How do programs and data respond to context etc.

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